Enhancing Customer Relationships Through Trigger Marketing

Consider the following scenarios: Any salesperson knows a lead has to be nurtured. Why? Because most everyone you initially speak to is not ready to buy. There are various steps a prospect must go through before purchasing. Would you throw out the “non-purchasing” leads? This allows the salesperson to “work the lead” gathering information, follow …

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Formulating Business Strategies With Six Sigma

Strategy provides businesses with the direction needed to undertake activities towards achieving organizational goals. Six Sigma experts can use the DMAIC methodology to establish business strategies to achieve even greater success. Phases of DMAIC Define The Define phase forms a foundation for the improvement project. It brings out the current status of the company, as …

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An Understanding Of Capital Gearing & Trading On Equity

“After heavy financial crunches in the economy, for a corporate entity, it is quite significant to have a perfect blend of various capital sources to ensure good returns and overcome from the depth of losses.” Here, some crucial terms have been defined with reference to the financial system of a company: CAPITAL STRUCTURE The types …

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